Client: The Beer Inn, Southport
Project: Rebranding and Identity Design
Objective: The beer inn seeks a new and refreshed identity that embodies the town's rich history with the Eagle and Dan Dare comics. The aim is to create a brand image that seamlessly blends the essence of local history with the contemporary vibe of the craft beer culture. The rebranding should attract both local residents and tourists, highlighting the uniqueness of the town's heritage while appealing to a modern, discerning audience.
Target Audience:
Local residents interested in local history and the contemporary craft beer scene.
Tourists and visitors seeking a memorable experience that incorporates the town's historical significance.
Young adults and professionals looking for a vibrant and trendy social spot.
Brand Personality:
Nostalgic: Nodding to the town's rich history and cultural significance through subtle references to the Eagle and Dan Dare comics.
Contemporary: Infusing modern design elements to appeal to a younger audience and emphasize the pub's current relevance.
Authentic: Establishing an authentic and genuine connection to the town's history, brewing traditions, and local culture.
Welcoming: Fostering a warm and inviting atmosphere that encourages social interaction and community engagement.
Key Messages:
Celebrating our Town's History: Highlighting the significance of the Eagle and Dan Dare comics in the town's cultural narrative.
Craft Beer Culture: Emphasizing the pub's dedication to crafting high-quality, unique, and locally inspired beers.
Community Hub: Positioning the pub as a social space that fosters community engagement, conversations, and local connections.
Design Direction:
Incorporate elements from the Eagle and Dan Dare comics in a subtle yet recognizable manner.
Utilize a color palette that reflects both the historical context and the vibrant, lively atmosphere of a modern craft beer pub.
Design a logo that pays homage to the town's history while being versatile and contemporary, suitable for various marketing materials and merchandise.
Create a visual identity that seamlessly integrates the historical narrative with the pub's modern offerings and ambiance.
Deliverables:
A refreshed logo and brand identity design.
Brand guidelines for consistent application across various mediums.
Marketing collateral such as menus, coasters, merchandise, and signage.
A digital presence including a redesigned website and social media assets.
