Project Name: Break the Stigma
Client: State Of Mind
Project Overview: Create a series of posters highlighting the numbers of men who do not seek help for their mental health and who are more at risk from suicide as a result. The initial concept was discussed during a session at offload and extra time. The group wanted the graphic to take the shape of a footprint as they liked the idea of someone taking that first step. I incorporated this idea with the images. The footprint can be used separately if required. I went with vibrant colours as how times do you see posters addressing this topic and they are dark, almost shying away from the impact they want to have. Why not highlight the issue and make that man on the street stop and look at the messages we are trying to get across. The QR takes the user to the sign up page for offload at Warrington.
