Project Name: The Beer Inn own brand
Client: The Beer Inn, Southport
Objective: Develop a unique beer brand for The Beer Inn that distinguishes itself from competitors and captivates the target audience with an exceptional visual identity.
Target Audience: Craft beer enthusiasts, local residents, and tourists seeking an authentic pub experience.
Problem to Solve: In an increasingly crowded craft beer market, The Beer Inn faces the challenge of differentiating its beer brand from the competition. The existing pub's beer offerings lack a distinct identity and do not effectively convey the pub's commitment to quality and craftsmanship.
Solution: Create a compelling beer brand that embodies the essence of The Beer Inn, stands out in the craft beer market, and resonates with the target audience through a unique visual identity and story.
Process:
Discovery Phase:
Conduct market research to identify trends, competitor offerings, and consumer preferences in the craft beer industry.
Collaborate with the Beer Inn to define the brand's core values and unique selling points.
Brand Concept Development:
Develop a brand concept that centers around the Beer Inn's heritage, emphasising its role as a local gathering place with a rich history.
Craft a brand story that highlights the pub's commitment to artisanal brewing and community involvement.
Visual Identity Creation:
Design a memorable and distinct logo that incorporates elements from the pub's history and locale, such as iconic landmarks or historical figures.
Choose a color palette that reflects the pub's cozy, inviting atmosphere and aligns with the beer's character.
Label and Packaging Design:
Create eye-catching beer labels that feature the brand logo prominently and provide space for storytelling, beer type, and key information.
Design packaging that reinforces the brand's identity and ensures shelf standout in retail environments.
Deliverables:
Logo and brand identity
Beer labels and packaging design
The Beer inn Brand design solution will position the pub as a standout player in the craft beer market by emphasising its history, community involvement, and commitment to quality, ultimately attracting and retaining beer enthusiasts and loyal patrons.
